Our target audience is not identifiable by gender, size or age, but simply shares the same curiosity and self-awareness: all the sweaters are in fact genderless and can be worn by different sizes.
Our manufacturer is a typical, and genuinely authentic Italian company: small-medium sized, probably anonymous to most, which over time has been reinventing themselves and won prestigious clients thanks to quality work, empathy, creativity, adaptability and skills – whilst maintaining a young and family-led environment.
We no longer believe in collections, seasons and blind launches – nor in sales campaigns or traditional commercial routes. We want to get directly to people, [not customers], who share our values and aesthetics and want a really wearable but never basic garment. And creating a relationship of true collaboration and care with the stores that will choose us precisely for our values and uniqueness.
The limited amount of yarns makes us free to choose one person at a time, the peculiarity of our approach and design makes us sure that this person is really special.